The EVOS Configurator app is an interactive tool designed for both sales representatives and customers to streamline and personalize the product selection process. Customers are guided through a series of questions tailored to their needs, resulting in a customized recommendation. Sales reps can then help configure the ideal bundle, making the purchasing experience more engaging, efficient, and satisfying.
I led the creative direction of this project from start to finish. The only initial input I received was an instrument buying decision tree from the marketing lead. From there, I developed unique feature concepts and wireframes to shape the app’s functionality and user experience. I created user flows, wireframes, and flowcharts, which I presented to stakeholders for feedback and approval. Working closely with project managers, I also helped craft the questionnaire content to ensure it aligned with both user needs and business goals.
Once the structure was approved, I built interactive prototypes and collaborated with developers to deliver high-fidelity mockups, complete style guides, and pixel-perfect visual assets. I also played a key role in beta testing, ensuring that the app performed as intended prior to launch.
To support the rollout, I designed an in-app walkthrough to assist the project manager and created PowerPoint demo guides to train sales reps on how to use the app effectively.
I served as the lead UX/UI designer on a cross-functional team that included two project managers, one business analyst, and three software engineers.
Application Launch Icon
The stakeholders wanted the app to have a clean and sleek design to match Thermo Fisher's website (previously Life Technology), I picked various shades of grey to compliment the blue accent color, and incorporate with vivid images throughout the questionnaires.
The configuration functionality is tricky. I developed this wireframe as an example of sectioning out the various configuration options. This was presented to the marketing team to confirm that the user interface will meet their needs.
Screens from the EVOS Configurator app
