I was tasked with rebranding the outdated EVOS® Cell Imaging System website, with a one-month timeline set by my manager. The existing site no longer reflected the quality or innovation of the product line, so the goal was to create a fresh, modern concept that better aligned with the brand's vision and user expectations.
Over the course of several weeks, I developed and mocked up multiple website concepts, which I then presented to key stakeholders—including our CEO and the regional marketing director. After several rounds of feedback and refinement, the team selected the final concept shown below.
The homepage design features a visually engaging, interactive element: as users click the left or right arrows, the background cell image dynamically changes, creating a more immersive and educational experience. This concept not only showcased the EVOS system’s capabilities but also added a sense of discovery to the site navigation.
Once the concept was approved, my manager and I conducted interviews to find the right web designer to bring the project to life. After selecting a candidate, I collaborated closely with the designer to ensure our creative visions were aligned and that the final implementation stayed true to the original concept.
Main color palette: Black, White, Orange.
Final design
