Designed an e-book for Dell, focused on a Generative AI use case tailored for the marketing and sales department. The project involved creating detailed scenes and environments that represented various workday hours, all illustrated in Adobe Illustrator. The final layout and production of the e-book were completed in Adobe InDesign.
This project presented a unique creative challenge, as Dell’s strict brand guidelines limited the color palette almost exclusively to shades of blue, with minimal use of facial expressions. Despite these constraints, I had to be intentional with every visual element—using pose, silhouette, and subtle details—to convey diversity, emotion, and clarity within the illustrations. It was a rewarding experience that pushed me to think creatively within defined visual boundaries.
