The rebrand for Renzo’s started with a simple request: the client wanted a quick visual refresh of their Amazon Brand Store in time for the back-to-school season. As the senior visual designer on the project, I developed a series of new modules that blended soft, cloud-inspired graphic elements with lifestyle imagery to create a warm, approachable, and family-oriented look.
The client was pleased with the updated design direction and chose to expand the refreshed visual language across all of their product display pages (PDPs), ultimately updating around 10 ASINs with the new cohesive style.
Following that, I collaborated with our content specialist, Juan, to develop scalable design templates for the image carousel and Premium A+ content, making it easier for junior designers on their team to apply the new look consistently across all products. The PDP template design took about 4 days for me to complete, including conversion for the mobile version of the Premium A+ content.
We then proceed to refreshed their whole Amazon Brand Store using the newly established design language, ensuring a cohesive and elevated brand presence throughout their Amazon ecosystem. View live store: Link
The brand store design took about 5 workdays to complete with one client revision.
The brand store design took about 5 workdays to complete with one client revision.
